Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

SCD Group

JULY 22, 2012

7 Association Membership Articles Worth Saving. You may want to share these articles with your membership and marketing teams. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. Consider pricing. So Why Test in Membership Recruitment? Causeaholic. AMR Management Services.

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YourMembership

JUNE 21, 2012

Yesterday I came across a really motivating article on Harvard Business Review, entitled “Don’t Like Your Job? The thing I loved about this article was that it suggested you do a little analysis and figure out what about your job do you love. This article can help give you some ideas to work on. Associations.

Social Media 150

Social Media Software Membership Management Price 150

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. Offer member and non-member pricing. It’s human nature—the ego at work.

Survey 150

Survey Marketing Certificate Education 150

MemberClicks

APRIL 19, 2024

In this article, we will explore the definition of a value proposition and why it is important. An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.”

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Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

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MemberClicks

MAY 18, 2023

Information is how you shape your association, recruit new members and provide the members you do have with the best experience possible for your association. In this article, we’re exploring why information about your members matters, what info you should collect, how you can use it and tips for collecting it!

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How To Social Media Software Tips 52

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Here is the link to the article. How to make sure the Price is Right!

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Membersuite

JUNE 21, 2023

Exclusivity is an allure for the high-priced founder and executive communities, but most of them were created for ‘regular’ Gen Z and Millennial professionals. Loyst didn’t mention associations in her article except for a comment about the age of the Society for Human Resource Management.

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How To Education Discount millennials 78

Reid All About it

DECEMBER 13, 2019

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. When you recruit members, you’re inviting them to your organization’s “party.” Brad Egeland, Association for Project Management ). Not anymore.

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Raleigh Review Class Education 259

Associations Now

NOVEMBER 1, 2019

To recruit the next generation of members, you have to meet them where they are. Another way to recruit the next generation: career and educational resources. You may even want to offer reduced pricing for these postings,” the team says. Offer a mix of videos, articles, tip sheets, webinars, and online learning programs.”.

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Recruiting Recruitment Social Media Price 49

Reid All About it

NOVEMBER 3, 2023

True words from a Twitter review of historian Simon Sebag Montefiore’s article in The Atlantic, The Decolonization Narrative Is Dangerous and False: It Does Not Accurately Describe Either the Foundation of Israel or the Tragedy of the Palestinians. He excoriates all of them in equal measure.” Don’t subscribe? More info/register.

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Tools Strategy Revenue Technology 272

Membership Marketing

JANUARY 10, 2018

Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. The letter and email can be personalized to highlight how the changes will impact the member as an individual or company by noting new dues prices, benefits, and operations.

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Communications How To Recruiting Recruitment 56

YourMembership

MAY 31, 2012

There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Little things are those items and activities that although they cost very little, they make a big difference in recruitment, retention and loyalty.

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Innovation millennials Class Software 150

Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

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Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? 1 CMP credit.

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LMS Pennsylvania Innovation Education 276

Membership Marketing

JANUARY 10, 2019

For example, in a study published in the March 2016 issue of the Harvard Business Review, Winning Back Lost Customers , data was gathered from winback efforts for telecom customers and showed that firms are better off shifting more time and money to getting former customers to come back than relying solely on new customer recruitment efforts.

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Marketing Discount Price Review 74

Reid All About it

OCTOBER 27, 2017

Here’s an article that will give you the heebie-jeebies before Halloween. Recruit and Retain Millennial Members. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. Thomas Sullivan, President/CEO, Rockpointe Corp.,

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

SEPTEMBER 30, 2016

Learn about requirements of incorporation, board fiduciary duties, and the differences between articles of incorporation, bylaws and policies. Joey Price, CEO, Jumpstart: HR. Frequent change in a chapter’s volunteer management often leads to chapters losing track of their basic corporate requirements. More info/register. Host: IAEE.

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Maryland millennials Education America 150

Reid All About it

JANUARY 20, 2017

I know the web is overrun with posts about productivity, most of which are crap, but I was inspired by this article on morning routines to change my own. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Hear some straight talk about membership software pricing.

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LMS Software Arlington Cost 150

Aaron Wolowiec

FEBRUARY 24, 2015

According to “3 Keys to More Referrals: Leverage Your Member Love,” engaging happy members can be a powerful member recruitment tool. Simply provide them with a link to a web page, article or blog post, ask them to add a personal message and then share the link. But an e-book by WebLink spells it out for associations.

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Survey Newsletter Marketing Social Media 100

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). They’ll pay full price now but their educational ROI will persuade them to come back for more.

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Revenue Certificate Blended Learning Discount 53

Associations Now

OCTOBER 24, 2013

My biggest piece of advice would be to make sure that you’ve got your two communities built because if you have an engaged group of job seekers but no recruiters it’s not going to be successful, and the reverse is true. It also provided an efficient way for recruiters to talk to a lot of job seekers. Pick the right provider. “We

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Recruiting Recruitment Price Industry 40

Association Adviser

JANUARY 2, 2019

The content (inclusive of articles, tips, tools, and other resources) you need to maximize your career center’s success will be found across the organization. Instead of linking to an article with a date on it, take out the date, make sure it’s still relevant to today’s needed workplace skills, and you have evergreen content,” Baker noted.

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How To Project Content Recruiting 75

Reid All About it

MAY 12, 2017

I agree with this article that lucky people keep themselves open to opportunity. Recruiting new members is important, but existing members are the lifeblood of your association. – 5 Tips for Sponsorship Packages and Pricing Optimization. It’s interesting how we think about luck—how lucky or unlucky we are.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Reid All About it

JUNE 2, 2023

I’m making an exception to list this $25 event because lunch and happy hour are included in the price.) Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization. Location: Washington DC. 4 CAE credits. More info/register.

Technology 195

Technology Chicago Education System 195

Associations Now

AUGUST 28, 2017

In “ The Overcommitted Organization ,” an article in the Harvard Business Review , leadership scholars Mark Mortensen and Heidi K. Individual employees pay a big price as well. But if your job is to manage these many-headed ad-hocracies, it’s worth know about the downsides of that structure. Call it Bad Hat Management.

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Team Project Price Recruiting 77

Association Success

DECEMBER 7, 2017

When they compared value estimates of these two groups, they found that participants who had assembled the furniture put a significantly higher price on their creations. Can your members easily submit op-eds or articles to your blog or newsletter? Even more fun fact: that process is actually how I got recruited to write this blog post.

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Case Study Process Tools Newsletter 74

MemberClicks

OCTOBER 10, 2023

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. For more resources on nonprofit membership programs and management tools, check out other articles and choose the right CRM for your organization.

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Software Membership Management Newsletter Revenue 52

SCD Group

DECEMBER 30, 2012

These articles might help you through boring holiday football games! Pricing for Engagement (Link to 3 part series) By Mariela Mcilwraith via Meeting Change. Part 1: Framing the Pricing Picture: Revenue, Risk and Registration: The first article in the series examines issues related to managing financial risk.

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Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development.

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Revenue Video Strategy Industry 195

Reid All About it

AUGUST 14, 2020

Your supplier members are selling year-round so why not help them out, for a price, year-round. Hear tips and best practices for recruiting advocates, maintaining momentum, and boosting engagement for your cause, helping you avoid advocate fatigue and disengagement. Something for your exhibitors. 1 CAE credit. More info/register.

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Montana Conference Education Tips 370

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Associations Now

FEBRUARY 11, 2015

The no-price price tag blends a purchase with a donation, turning the conventional transaction on its head. The band made headlines around the world for what the album lacked: a price tag. Not being a big fan of the band, I didn’t download the album for any price. The Impact of the Price You Pay. synagogues?

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Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. What should you do to recruit more members, increase your renewal rates, and grow your membership? You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). 1 CAE credit. More info/register —must join first before registering.

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Video Technology Content Strategy 195

SCD Group

SEPTEMBER 12, 2012

To recruit/retain more members. To recruit participation in our conferences, events and other programs. 8 Articles for Association Executives: Best of the. 5 Articles on Association Meetings & Education. Is there a "magic" price for association membershi. 6 Articles for Association Executives.

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Associations Now

OCTOBER 12, 2016

A stronger focus on engagement, activity, involvement, and mission at the recruitment stage will position membership as a call to action. The Herald article also notes that “other research has suggested that a lack of social support in standard gyms is linked to their dropout rates.” A Community to Join.

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